Landing Page is a website page that appears when visitors visit a website or the results of a destination link that appear from a search engine. The main page of a website can be considered a landing page, but other pages are also very important and have their own goals.
Other pages can also be a very important landing page from search results on search engines.
Landing page must contain content related to keyword search phrases. For example, searching on Google about “LinkHelpers SEO“, then the landing page that is intended when someone clicks on the search results on Google must contain content that discusses “LinkHelpers SEO“.
Landing pages usually do not have navigation, this is of course so that visitors who are there can focus on the intended content, the absence of navigation also makes visitors not move to another page. So that the opportunities for conversion will be even greater. Landing pages consist of two types, namely
Click Through has the purpose of persuading visitors to click on another page. In using eCommerce, they can be used to describe products or offers in sufficient detail before visitors make a buying decision.
Usually, incoming traffic is directed to the shopping cart or registration page. This causes the least conversion to occur such as advertisements that do not provide enough information for someone to make a decision. So it’s best to design carefully and attractively so that visitors are interested in doing what you expect.
Lead generation is used to find out user data, such as names and e-mail addresses. The main purpose of this page is to gather information that will allow you to market and make connections in the future. Thus, the Lead generation will contain a form along with a description of what rewards will be obtained if visitors are willing to submit their personal data.
Landing page websites must be used for several different purposes, pay per click (PPC) / marketing campaigns and for search engine optimization (SEO).
Using landing pages for pay-per-click and marketing campaigns can help determine the effectiveness of a campaign. For marketing we can add URLs so it is easier to see site analysis and find out how successful the landing page is.
So when people click from Google, go to the page, later it will be led to a special page for the ad, then it can also be appealed to or directed to click on another page that is the main goal, making it easier to measure its effectiveness.